Coles Marsden

BUSINESS NEED

Coles is the second largest Australian supermarket, retail and consumer services chain.

Between 1986 and 2006, Coles Supermarkets was a brand of Coles Myer Limited, later Coles Group Limited, prior to Wesfarmers purchasing Coles Group in 2007. It became a subsidiary of Coles Group again after Wesfamers spun-off the business in November 2018.

THE CHALLENGE: Coles Marsden, like many Coles Supermarkets is located within a shopping center, due to its location and design had little to no cellular coverage throughout.

SOLUTION

Implement Sigtel Smart Signal Booster Solutions alongside High Gain Parabolic Grid Antennas, and 5G ready ceiling mounted distribution antennas. The results of installation achieved high-quality cellular reception for all carriers in designated areas, maintained external building façade by using small form antennas, and insured consistent mobile communication capabilities to support the continued operation of the supermarket giant.

FINDING THE RIGHT SOLUTION

Coles Group Australia procurement through a third party reached out to communications expert David Crawford, from SigTel Group, to find out how to improve mobile coverage within the building. He recommended 8 Smart Signal Boosters alongside Parabolic Grid High Gain Antennas, and multiple DAS ceiling mount Antennas and Reflectors. SigTel Group was selected after an extensive review of the product, as well as other solutions on the market. The SigTel Group team then worked alongside Coles Project Manager to plan the installation. First, they tested all the antennas to determine the optimal position to gain the best outcome in boosting capacity. The team of three installers focused on providing coverage throughout the Supermarket shop floor and then all of the essential back office areas.

Coles Supermarkets

• Over 100,000 employees.
• Founded in 1914.
• Together with rival Woolworths, accounts for more than 80 per cent of the Australian market

SUPPORTING CONTACTLESS SHOPPING ORGANIZATION

A large shift in the way consumbers shop will see a digital transformation in Coless stores Australia wide. One of the large issues encounted was how to move people to use the new Coles Smart App when over 80% of their stores have limited to no cellular coverage within store. Our IBC solutions are helping them provide strong usable access to all Carrier’s data networks enabling uninterupted access to their Smart App.